Jamba Juice is a well-known smoothie franchise restaurant with hundreds of locations across the United States. When they opened a new restaurant in Charlotte, NC, they called PostcardMania for help getting the word out.
Our marketing experts recommended a cost-effective postcard mailing that would inform nearby residents that there was a new Jamba Juice open in their neighborhood!
Heres what made the postcard successful:
Jamba Juice sent out 10,000 postcards to residents surrounding the new location via Every Door Direct Mail (EDDM). With EDDM, the postcards go to every single mailbox on a carriers route, so its a great way to saturate an entire area. And since theres less sorting (less work!) for the post office, they discount the postage! This is a great mailing list for businesses with a product/service needed by everyone and who doesnt love a refreshing Jamba Juice smoothie?!
We recommend sending out multiple mailings, but Jamba Juice decided to send theirs out just once and their results were still quite fruitful!
325 new customers!
By its expiration date, Jamba Juice had 325 buy-one-get-one offers redeemed. Thats 325 new customers and those were just the people remembered to bring the postcard in with them! Since the average Jamba Juice smoothie is over $5, the postcard brought in an immediate revenue of more than $1,600! If those customers come back for just ONE smoothie a month for the next year, theyll generate about $20,000 in revenue!