Every Door Direct Mail (EDDM)

Reach an Entire Mail Carrier Route at Discounted Postage

Could you benefit from mailing a postcard to every single house on a mail carrier’s route? If so, Every Door Direct Mail (EDDM) from the United States Postal Service (USPS) is a fantastic option for you. There are three quick steps you need to determine your maximum postage savings:

1. Decide on your targeted zip codes or carrier routes

2. Pick a qualified mail piece size

3. Address and arrange your mail pieces properly per EDDM guidelines.

Check out some design options here!

PostcardMania can do this all for you and save you time and money! Call us today for a free mailing list count of your targeted area 1-800-628-1804!

Overview

Every Door Direct Mail is a service from the USPS that allows you to blanket an entire mail carrier route with your marketing postcards – for a discounted postage rate. PostcardMania can make sure you qualify for the discounted rates, do all the work for you AND still deliver a quality postcard design that generates major leads.

Some industries are perfect for EDDM. Others get much better results from a targeting list. Since every business is different, check with one of our marketing consultants to make sure it is the right fit for you. (Call 1-800-628-1804, it’s FREE.)

These industries are usually great with EDDM:

  • Restaurants
  • Retail stores
  • Dentists
  • Attorneys
  • Doctors/Health Clinics/Hospitals
  • Dry Cleaners
  • Churches
  • Tax Preparation
  • Gyms/Fitness
  • Moving/Storage
  • Museums/Amusement Parks/Local Attractions
  • Salons and Spas
  • Florists
  • Insurance Agents
  • Auto Repair
  • Car Washes
  • Carpet Cleaning
  • House Cleaning
  • Pest Control
  • Landscaping
  • Heating & AC
  • Electricians

To qualify for EDDM:

  • Your mail piece must be taller than 6.125" or longer than 11.5" and smaller than 12"x15"
  • You must be mailing only to zip codes in routes (Tell us your zip codes and we'll let you know if they are in routes)
  • You do not need to purchase a mailing list as the post office will just deliver one piece to each home
  • There is a 5000 piece maximum per mailer, per day for this program
  • You must be willing to accept a delivery time of 7-14 business days

Reviews

  • 5 star rating
  • When I purchased my newset store in 2009, the business performance was trending downward, grossing $11K a month. One year later, after I remodeled and signed up with Postcard Mania, business doubled. YES, doubled. Here we are in 2012, celebrating our 3rd year, the specials I offer via Postcard Mania brought me even more customers, thus an even better gross revenue, now over $25K a month! I believe in Postcard Mania and will continue to use them! Brian Brunckhorst President, Advantage Laundry, Inc. www.advantagelaundry.com

  • 4 star rating
  • Thank you again for all your patience and help. I really appreciate it. With my opponent having $2M, and me not 1/20th of that, when we win, it will have been because the 50,000 postcards you made and mailed for us were directed at the targeted 50,000 voters who made the difference

  • 5 star rating
  • The postcard campaign with Postcard Mania was one of the best moves for our business we made this year. Not only was the service above and beyond what we expected, and the postcard design absolutely stunning, our business has absolutely exploded since sending them out. In fact, about four weeks after the postcards went out, our average number of website hits tripled, as you can see from the attached graph. Our Sales Manager has never seen as many leads as we have coming in right now. We know the successful action! More postcards!

  • 5 star rating
  • Just wanted to let you know about my experience with your company. I just did 2,000 postcards with your company and had a great experience. Every step of the process was explained, my proof changes were expedited in a prompt manner and your staff were very prompt with their email correspondence. I just recommended your services to a friend and he is currently in the process of speaking with Kristi, who, by the way, is a great sales person as she never lost touch with me during the time I was considering doing direct mail.

  • 4 star rating
  • Cards were a success. Several new customers This year and better response than last year. We are just about full for the tax season now. Thanks.

  • 5 star rating
  • We purchased 6,000 “jumbo” post cards to be sent to the same 2,000 people 3 times. I was reluctant to start this campaign in the dead of winter and I was pleasantly surprised. We received about 26 leads and had a great close ratio of 65%. Our total sales were about $30,000.00 with several sales pending.

  • 5 star rating
  • U R Great!! Thanks for everything! We are at 3rd goal and a week to go! Should be awesome with the mailer just hitting! Thanks again! Mark

  • 4 star rating
  • Thank you Andrea, you have been most helpful and I really appreciate everything everyone at PostcardMania has done for me

  • 5 star rating
  • Hi Susan, Wanted to let you know how much we like the EDDM post card. Owners are very pleased. Thank you for all your help!!

FAQ

 

I don’t see my industry listed above. Do you not offer EDDM for my industry?
Not necessarily. Because of EDDM’s very specific purpose – to saturate a mail carrier route – it is not for everyone. BUT, it entirely depends on who you want to target with your marketing. Generally, businesses that offer services everyone needs (dental care, food, car repair, etc.) are ideal for EDDM. Conversely, businesses that offer niche products/services (i.e. high-end real estate, trombone cleaning, etc.) usually don’t fare as well with saturation mailings and can get better results with a targeted mailing list.

Can I use my current postcard design for EDDM?
In most cases, yes! EDDM has its own set of requirements that a postcard must meet, but it usually isn’t a problem. And we can always edit a postcard design to make sure it meets the standards. No biggie.

Can I ask that certain addresses NOT receive my postcard?

Nope. But that’s the USPS’s rule, not ours. If you want a custom-tailored, targeted mailing list, we can get you one.

Can’t I do EDDM myself?

Yes, the USPS set up EDDM so that once you get your mail pieces created you can setup your mailing and deliver it to the post office yourself. There are several requirements in terms of sorting the pieces and filling out paperwork. We can do these for you if you mail through us, or we can direct you on how to do them yourself if you’d prefer that option.

What is the difference between Every Door Direct Mail Retail and EDDM BMEU?

EDDM Retail does not require a mailing permit, but is limited to standard flats (postcards) and allows a maximum of 5,000 pieces per day. EDDM BMEU (Business Mail Entry Unit) requires a bulk-mailing permit, but allows for a little more flexibility in terms of what can be mailed.

What is the difference between EDDM and bulk mail?

Essentially, EDDM is bulk mail. The difference between EDDM and regular direct mail is that EDDM must be mailed to every address on a mail carrier’s route, whereas normal direct mail can be tailored with specialized mailing lists.

What is the estimated EDDM delivery time?

The USPS estimates the delivery time for standard direct mail to be 3-10 days, but they do not guarantee this window. They consider anything after 14 days to be late.

What is the Every Door Direct Mail minimum order?

The minimum mailing for EDDM is 200 pieces and at least one complete carrier route. In other words, a mailing of 200 that only accounts for 70% of one carrier route would not be acceptable; a mailing to a complete mail carrier route of 58 addresses would also not be acceptable.

Where can I get the EDDM forms?

See the Every Door Direct Mail User Guide for all form information.

Can I send Every Door Direct Mail postcards with magnets?

Negative. The postcards would not fit within the required dimensions.

What is the average Every Door Direct Mail response rate?

There is no way to accurately predict a response rate, unless you are using your own previous results. Every campaign is different. The key is to measure your Return on Investment (ROI). If you make more money than you spent on the campaign, declare it a success!

Is there a non-profit discount for EDDM?

No. It is still cheaper to use Standard Non-Profit Direct Mail if you qualify.

Who does Every Door Direct Mail printing?

PostcardMania does! Like us, there are also other certified mail houses that can design, print, and mail your order for you.

What does Every Door Direct Mail cost?

The cost of Every Door Direct Mail Retail is $0.16 per piece.

How can I access the EDDM Business Gateway?

Previous users can access the USPS Business Customer Gateway here.

 

Pricing

After all is said and done, the postage savings through EDDM can reach up to 7 cents over Standard letter mail, or 3 cents over 4x6 postcard first class postage rate. If you add that up, taking into consideration the thousands of cards you mail, and multiple mailings, you are looking at some pretty serious savings assuming that it makes sense for your business to mail to everyone in a certain area. Call us today at 1-800-628-1804 and we can tell you exactly what your savings will be!

Give us a call for the best price on your campaign!
1-800-628-1804

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