Recreational Direct Mail Case Study: Camp Chatuga

The Situation

Camp Chatuga in Mountain Rest, SC is a popular summer camp for kids 6-16. Many of the children come back year after year, but when they were looking for new kids to enroll, they called PostcardMania for help.

The Solution

Our marketing consultants helped the summer camp design a postcard that would appeal to kids and their parents and increase their enrollment. Heres why it was so successful:

• The images and overall feel of the postcard tells recipients immediately its advertising summer camps
• A great offer $50 discount on registration gives prospective families incentive to try out their camp
• A sub headline (with BENEFITS!) that leads into bulleted text makes their card easy to digest, so more recipients will actually read it and see what they have to offer!

They sent out their postcards to the people who would be most likely to take an interest in their camp families with an annual income of $75,000-$150,000 with kids aged 6-12. Our team also designed a website for Camp Chatuga that would help capture the leads generated by their postcard, and theyve been thrilled with the results!

The Results

We increased our profit by $10,000-$20,000!

With their postcard campaign and new website, Camp Chatuga was able to triple their enrollment in just a few months, increasing their yearly profit by $10,000-$20,000. Since so many kids return to the camp year after year, they estimate their total return will be about 5x that amount!