The postcard was designed to immediately solve the issues homeowners face. The image sets the context of the card and lets homeowners know it’s for them. Then, the copy hits all the major real estate “buttons”: buy, sell, rent and manage.
I was working with another company out of California, and they were having some issues with our marketing - it came to be quite a hassle to deal with them. They started charging us extra fees for this and extra fees for that.
Jim Williams is the owner of Triad Residential Solutions, a real estate company based in Greensboro, NC. He found direct mail to be very effective for him, but he was unhappy with his previous postcard marketing company.
We [mail our postcards] in small radiuses - four and a half miles of the offices we are in right now. And we've created our portfolio by doing exactly that.
Jim came to us with some great ideas for his campaign, and we worked with him to turn those into a reality. He targeted houses valued at $100,000 – $250,000 located in areas with good schools, businesses and entertainment.
Sabrina was very helpful from the beginning in helping us get set up. She continues to follow up. [PostcardMania's] tracking program is great because you can go onto the website and figure out exactly where you are in the campaign - whether it's active or inactive. Those kinds of things really make a difference to me, and we were really pleased with the support system.
Jim sees an average annual return on investment of 500%! That means for every dollar he puts into his postcard campaign he gets five dollars back. On a large scale, that adds up to a LOT of money. “We spend $30,000 – $40,000 on postcard marketing. We make probably $150,000 – $200,000 a year off of that campaign.” – Jim Williams, Triad Residential Solutions