The postcard was designed to immediately solve the issues homeowners face. The image sets the context of the card and lets homeowners know it’s for them. Then, the copy hits all the major real estate “buttons”: buy, sell, rent and manage.
Jim Williams is the owner of Triad Residential Solutions, a real estate company based in Greensboro, NC. He found direct mail to be very effective for him, but he was unhappy with his previous postcard marketing company.
Jim came to us with some great ideas for his campaign, and we worked with him to turn those into a reality. He targeted houses valued at $100,000 – $250,000 located in areas with good schools, businesses and entertainment.
Check out what this company's ROI was with their postcard marketing campaign!
Jim sees an average annual return on investment of 500%! That means for every dollar he puts into his postcard campaign he gets five dollars back. On a large scale, that adds up to a LOT of money. “We spend $30,000 – $40,000 on postcard marketing. We make probably $150,000 – $200,000 a year off of that campaign.” – Jim Williams, Triad Residential Solutions