Sailaway Homes & Land

The Situation

Bob, Mary, and Levi Giltnane run their real estate business, Sailaway Homes & Land, in Kingston, TN. They needed to list and sell more waterfront properties, so they came to PostcardMania for direct mail marketing assistance.

The Solution

PostcardMania designers created a postcard with the following features:

• Pictures of beautiful lakefront homes the real estate agents sold to increase the prospect’s trust with the business
• Benefits for listing with them, such as experiencing a smooth and streamlined process, working with an experienced team of agents, and receiving fast service
• Reassurance that the owners know all about the real estate market and local areas

Sailaway Homes & Land mailed 5,000 4.25” x 6” postcards to waterfront homes in their area.

The Results

One of these houses was sold at $1.3 million, and the owner came in with the postcard in his hand!

Sailaway Homes & Land received 12 responses and converted 4. One of the responses resulted in a home listing of $1.3 million! The owner of the home brought the postcard with him in his hand.

Since Bob and Mary spent only $477 on this direct mail campaign, they received a huge return on investment. Typically, real estate agents make an average of 5% commission on properties they sell. So they made roughly $65,000 on this ONE listing.

If they end up converting all 12 responses (based on a similar home price), that would equal a total of $780,000, which is an astounding ROI of 163,422%.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate agents.