Real Estate Case Study Video

The Situation

Donald Dietz got into real estate in 1991 and started his own business in 2004. He got into the business because he enjoys helping people, and he also wanted to prepare for retirement. When he first started his real estate business, revenue was up and down. He tried different types of marketing but none of it really worked.

Don looked into working with PostcardMania because he felt direct mail would give him a good return on his investment, and they had good deals, nice-looking postcard designs, and good service.

The Solution

PostcardMania designed a 6 x 8.5 postcard that included the following features:

  • A five-star review from a happy client.
  • Two offers of a rebate of 1% at closing and a low set fee
  • A professional photo of Donald which increases trust with the prospect
  • A list of benefits from working with his business
  • Personalization on the front of the card ­– showing the recipient’s first name – which grabs their attention

Don purchased a direct mail marketing campaign that included a total of 12,000 postcards. Since he started, he has been mailing out about 1,000 cards a month to stay consistent in his marketing. So far, he has sent out approximately 6,332 postcards.

Don used his own mailing list of contacts who reside in the local area.

The Results

He generated 4 responses, converted 3, and made $42,999 in revenue!

Since Don started mailing out postcards with PostcardMania, he has received an incredible 702% return on his investment. He spent $5,362 on this campaign and has generated $42,999 in revenue so far.

Overall, what Don loved best about working with PostcardMania was the top-notch customer service and professional designs. He said, “What I appreciate most about PostcardMania is that they do everything for me exactly how I want it, the postcards continue to look very nice, and the prices are affordable for me.

He added, “If someone was on the fence about using direct mail, I would tell them to commit to direct mail and stick with it. It’s going to take you several months to see a positive return, but getting your name in front of your potential client base will pay off eventually! Direct mail is about being persistent and sticking with it to see results.

Don’s direct mail campaign is still active, and he is looking forward to even greater results in the future!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate agents.

 

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