Memphis Luxury Group, Kaizen Realty

The Situation

Stacy Williams is a real estate agent with The Memphis Luxury Group, Kaizen Realty located in Germantown, TN. When she started out in the real estate industry, she tried various types of marketing including Zillow leads. However, she said Zillow leads did not work for her at all.

She said, “I never had one call, one actual client from a Zillow lead.”

Stacy also tried cold calling and door knocking, but it was too time consuming, so she started asking around for marketing advice and also did some research.

After hearing from several other real estate agents that postcards worked for them, she reached out to PostcardMania to get started on a direct mail marketing campaign.

The Solution

PostcardMania designed a 6 x 8.5-inch postcard that included the following features:

• A beautiful photo of a home Stacy recently sold
• A professional photo of Stacy
• Two five-star reviews from happy clients
• A strong call to action and personal note from Stacy on the back of the card

Stacy started out with a direct mail marketing campaign of 12,000 postcards with the goal of targeting the luxury home market. So far, she has mailed out about 6,000 cards total on a monthly mailing schedule. She has been sending them out in batches of 1,000 cards using a consumer mailing list that targets homes valued at $200,000 or more in the local area.

The Results

She made more than $70,000 in revenue!

For the first 3-4 months, Stacy did not get any clients, but by month 5, she received the biggest listing ever in her career. She listed a $1.9 million dollar home, which brought in about $70,000 in revenue. Shortly after, she received another lead and converted them. Stacy expects to make between $25,000 and $45,000 from this second listing.

She said, “The return on investment has been almost 800%. Such a little investment for such a huge turnaround.”

Stacy thinks her campaign was so successful because she was consistent and mailed out the postcards every month and also because the larger-size postcard stood out in mailboxes.

She added, “I would encourage any business thinking about using PostcardMania to absolutely give them a try. Be patient, let a few months kick in, and you’ll see your phone start ringing!”

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other professionals in the real estate industry.