Real Estate Investing Direct Mail Case Study: Capital March

The Situation

I made the initial phone call and talked to the girls there. In the matter of a couple days I had a campaign up, a postcard design and a mailing list.

Judson Smith of Real Estate Investment Comapny, Capital Match LLC in Fuquay-Varina, NC went into the real estate investing business so he could create some passive income and spend more time with his family. He called PostcardMania for help with a real estate investor marketing plan to find properties to buy.

The Solution

With the help of his PostcardMania consultant, Judson decided on a real estate investor we buy houses postcard template that would target the owners of distressed properties, about 7,200 at a time.

Heres why his postcard was effective:

• The bright yellow letter postcard really stands out in the days stack of mail
• Using the recipients name gets their attention and tells them the postcard is intended for them specifically
• The copy (the words) are simple and straightforward the recipient can read it quickly without a huge time investment

Each recipient gets multiple postcards from Judson, which increases the likelihood that they will respond!

The Results

$60,000-$100,000 per month a 3,421% return on investment!

After Judsons third postcard mailing, he received 500 calls from interested homeowners. From those callers, he closed 13 sales, generating just under $97,000 in revenue thats a 3,421% return on investment!

He continues to send out 15,000 postcards per month (its the ONLY marketing he does!) and brings in between $60,000 and $100,000 in revenue! Not a bad strategy/marketing plan!