H&M Realty is a real estate company that buys houses with cash in the Arlington, Texas area. They were looking for a creative way to let homeowners know about their services so they contacted PostcardMania for ideas.
Our design team has a trove of successful real estate campaigns from which they can draw inspiration. Many of those designs largely feature a quick cash offer and an easy selling process. This design plays to those key elements.
H&M Realty’s postcard design includes several key features, such as:
What do we mean by variable data? You can see on their design in the top right portion of this page where the text is highlighted pink — that is where the tag <<NAME>> would be replaced with each individual recipient’s name. <<TOWN>> would be replaced with the location of their property. For example, this is what would actually be printed:
Dear John, need to sell??
H&M Realty mailed out 49,200 over the course of 10 mailings. They also rotated between targeting homes with values between $100,000-300,00, foreclosures and high equity homes.
Closed 6-8 deals from their campaign!
H&M Realty closed 6-8 deals from their campaign. A single deal will generate anywhere from 5k-30k in profits for the company!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing