The Situation

Bueno Mobile Homes is a mobile home purchasing company that is located in Clearwater, Florida and Sacramento, California. They wanted to find a way to target mobile home owners in both Florida and California.

The Solution

With the help of our marketing consultants, Bueno Mobile Homes settled on a direct mail campaign that targeted mobile home parks in both Florida and California.

Bueno Mobile Homes’ postcard design included a number of successful elements like:

  • A short headline that instantly communicates their offer.
  • Contrasting colors that pop to grab the viewers attention.
  • A simple layout and color scheme that make their message easy to understand.

The biggest contributor to this campaign’s success was their mailing schedule. Across their campaign they mailed out 2,500 postcards in batches of 400 cards. Those 400 cards were mailed 6 times to two separate lists. This consistency ensured that anyone in the market to sell their home quickly would notice the bright and simple messaging their postcard had to offer.

The Results

$15,000 generated from one direct mail campaign.

According to Bueno Mobile Homes, this campaign generated one response that converted into a sale making $15,000 in profit. Bueno Mobile homes has spent $1,552.27 on their campaign so far, resulting in an 866% return on their investment.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate investors.

Call or Text a Marketing Consultant 1-800-628-1804
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