Bueno Mobile Homes is a mobile home purchasing company that is located in Clearwater, Florida and Sacramento, California. They wanted to find a way to target mobile home owners in both Florida and California.
With the help of our marketing consultants, Bueno Mobile Homes settled on a direct mail campaign that targeted mobile home parks in both Florida and California.
Bueno Mobile Homes’ postcard design included a number of successful elements like:
The biggest contributor to this campaign’s success was their mailing schedule. Across their campaign they mailed out 2,500 postcards in batches of 400 cards. Those 400 cards were mailed 6 times to two separate lists. This consistency ensured that anyone in the market to sell their home quickly would notice the bright and simple messaging their postcard had to offer.
$15,000 generated from one direct mail campaign.
According to Bueno Mobile Homes, this campaign generated one response that converted into a sale making $15,000 in profit. Bueno Mobile homes has spent $1,552.27 on their campaign so far, resulting in an 866% return on their investment.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate investors.