The Situation

Red Royal Properties is a real estate investor located in Abbeville, Louisiana. They were looking for a creative way to let nearby absentee homeowners know about the benefits of their service so they contacted PostcardMania for help.

The Solution

They decided on a direct mail marketing campaign that featured an extremely straightforward design that emulates a hand-written note. This kind of simplistic design has worked wonders for other real estate investor clients, such as Karam Properties.

Red Royal Properties’ design included:

  • A headline that immediately communicates the postcard’s message
  • Variable data that lists the recipient’s address, helping to grab their attention more effectively
  • Limited marketing copy that makes the messaging easily accessible

A huge contributor to this campaign’s success was their selected mailing list. They provided a mailing list of absentee home owners. This mailing list combined with our variable data capabilities made for an extremely effective marketing campaign; local knowledge combined with advertising expertise.

Their mailing schedule was also a major reason for their success. So far, they’ve mailed out 4 times over 7 months. This consistency ensured their agency made an impression on the absentee homeowners – the more exposure to a business, the better the odds of a conversion. We preach consistency at PostcardMania for good reason.

The Results

8 homes acquired!

8 homes acquired!

Red Royal Properties received about 150 responses so far. 8 homes have been purchased and are currently in the process of going through renovations. Once completed, 5 of those homes will become rentals for residual income and the other 3 will be sold. They’re not even halfway through their 30,000 postcard campaign yet!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate investors!

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