The Situation

Karam Properties is a real estate investor located in El Paso, TX. They were looking for a creative way to let homeowners know about their services so they contacted PostcardMania for ideas.

The Solution

They decided on PostcardMania’s Everywhere Small Business product to target local homeowners, which combined direct mail postcards with matching digital ads on Google, Facebook and Instagram. Their postcard featured an extremely simplistic design with no graphic elements, which helps give the card the no-nonsense urgent undertone the copy is trying to convey.

Karam Properties’ postcard design included:

  • Variable data that personalized the postcard’s message
  • Marketing copy that urges the homeowner to reach out
  • A bright pink coloring which makes it stand out against other mail

Because Karam Properties invests in real estate, they need to target homeowners instead of renters. So, they used a mailing list of local homeowners to laser target only the most qualified prospects for their service.

The Results

They spent $829.88 with postage included, and they project to make $20,000. That will be a 2,310% ROI!

They are projected to make $20,000!

Karam Properties received tons of responses! About 20-30% of people who received the card responded. They were able to purchase 2 homes, one of which they intend to rent out for residual income and one they project to sell at around $20,000!! They spent $829.88 with postage included, resulting in a 2,310% ROI!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other property investors!

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