Professional Service Case Study Video

The Situation

Xena Commercial Exhaust Systems is a brand new business located in Gardner, Massachusetts. They needed some help getting off the ground and building their initial customer base, so they came to PostcardMania for our expertise.

The Solution

They decided on a small direct mail campaign to see if it could generate some interest.

Xena Commercial Exhaust Systems’s postcard design included:

  • A headline that immediately communicates the specific service they’re advertising
  • A central image of a chef’s in action next to a cartoon image of one, which resonates with restaurant owners
  • An offer for 15% off of hood cleaning

The reason for this campaign’s success was the specificity of its mailing list. They targeted non-franchise restaurants in a 36-mile radius around their business’s zip code. Omitting branches and franchises helped ensure that each recipient was a locally owned business, making it more likely that they don’t already have an exhaust system cleaning service on retainer.

The Results

8 jobs and $6,000 in revenue!

Xena Commercial Exhaust Systems was able to land 8 jobs with just one mailing. These jobs generated an immediate $6,000 in revenue and helped kickstart their customer base! They were excited about the results and have already started another marketing campaign. They only spent $750 on the campaign, resulting in a 700% return on their investment!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other commercial exhaust cleaning businesses!