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Pool Service Case Study Video

The Situation

Trinity Pool Management is a pool servicing provider located in Lawrenceville, Georgia. They were looking for a creative way to let homeowners know about their services so they contacted PostcardMania for ideas.

The Solution

They decided on a postcard campaign that featured a fun and bright summer theme design. This kind of color palette typically performs well for pool servicing campaigns.

Trinity Pool Management‘s postcard design included:

  • An offer for 25% off the first month of service or repair
  • Marketing copy that details each employee is CPO-certified
  • Bulleted list of their service’s benefits

Because Trinity Pool Management sells pool servicing solutions, they needed to target homeowners with pools. So, they used a mailing list of local homeowners with a presence of a pool to laser target only the most qualified prospects for their service.

The consistency and timing of their campaign was another huge reason for its success. They sent out 2 mailings to the homes a month apart, right before pool season in February and March. This ensured that anyone looking around for a pool service knew about Trinity going into the summer season.

The Results

10 new customers and $10,000 in revenue!

10 new customers and $10,000 in revenue!

Trinity Pool Management received 10 new customers! Those 10 customers generated him approximately $10,000, resulting in a 506% Return on their Investment (ROI)!! 1 customer alone helped pay for the entire campaign!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other pool servicing businesses!

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