POOL SERVICE SERVICES CASE STUDY
Trinity Pool Management
10 new customers and $10,000 in revenue!
Campaign Info
Revenue Generated
POOL SERVICE SERVICES CASE STUDY VIDEO
Trinity Pool Management
POOL SERVICE SERVICES CASE STUDY VIDEO
Trinity Pool Management
The Situation
Trinity Pool Management is a pool servicing provider located in Lawrenceville, Georgia. They were looking for a creative way to let homeowners know about their services so they contacted PostcardMania for ideas.
The Solution
They decided on a postcard campaign that featured a fun and bright summer theme design. This kind of color palette typically performs well for pool servicing campaigns.
Trinity Pool Management‘s postcard design included:
- An offer for 25% off the first month of service or repair
- Marketing copy that details each employee is CPO-certified
- Bulleted list of their service’s benefits
Because Trinity Pool Management sells pool servicing solutions, they needed to target homeowners with pools. So, they used a mailing list of local homeowners with a presence of a pool to laser target only the most qualified prospects for their service.
The consistency and timing of their campaign was another huge reason for its success. They sent out 2 mailings to the homes a month apart, right before pool season in February and March. This ensured that anyone looking around for a pool service knew about Trinity going into the summer season.
The Results
10 new customers and $10,000 in revenue!
10 new customers and $10,000 in revenue!
Trinity Pool Management received 10 new customers! Those 10 customers generated him approximately $10,000, resulting in a 506% Return on their Investment (ROI)!! 1 customer alone helped pay for the entire campaign!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other pool servicing businesses!
