Trinity Pool Management is a pool servicing provider located in Lawrenceville, Georgia. They were looking for a creative way to let homeowners know about their services so they contacted PostcardMania for ideas.
They decided on a postcard campaign that featured a fun and bright summer theme design. This kind of color palette typically performs well for pool servicing campaigns.
Trinity Pool Management‘s postcard design included:
Because Trinity Pool Management sells pool servicing solutions, they needed to target homeowners with pools. So, they used a mailing list of local homeowners with a presence of a pool to laser target only the most qualified prospects for their service.
The consistency and timing of their campaign was another huge reason for its success. They sent out 2 mailings to the homes a month apart, right before pool season in February and March. This ensured that anyone looking around for a pool service knew about Trinity going into the summer season.
10 new customers and $10,000 in revenue!
Trinity Pool Management received 10 new customers! Those 10 customers generated him approximately $10,000, resulting in a 506% Return on their Investment (ROI)!! 1 customer alone helped pay for the entire campaign!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other pool servicing businesses!