5,000
Cards Mailed
Cards Mailed
The total number of cards this client mailed out over their entire campaign.
8,939
Google Impressions
Google Impressions
The number of times this client's Google Ad was seen on the web.
165
Google Clicks
Google Clicks
The number of times this client's Google Ad was clicked on.
2,882
FB/IG Impressions
FB/IG Impressions
The number of times this client's Facebook & Instagram Ad was seen on the web.
380
FB/IG Clicks
FB/IG Clicks
The number of times this client's Facebook & Instagram Ad was clicked on.

The Situation

Grave Concerns is a Monument Jack pry bar seller located in Hooper, Utah. They were looking for a creative way to let businesses that use headstones or flat markers know about their product so they contacted PostcardMania for ideas.

The Solution

They decided on a direct mail marketing campaign bundled with Google, Instagram and Facebook advertising in our Everywhere Small Business package. You can see those advertisements above. As you’ll notice, these ads are all coordinated — that’s to ensure your ads are maximizing the impact they have prospects and actually overcome the ad blindness that so many consumers have built up. (We see millions of ads every day and our subconscious is getting really good at blocking them!)

Grave Concerns’ postcard included:

  • Pictures of their product in action
  • A description of their products features
  • A 5 star review of their product

The biggest reason this campaign had success was the specificity of their mailing list. The purchased a business mailing list that targeted cemeteries, funeral homes, and monument companies that sell headstones. This ensured that each one of their recipient’s would be receptive to the benefits of their product.

The Results

Number of Times Google Ad Displayed
8,939
Google Ad Clicks
165
Number of Times Facebook & Instagram Ad Displayed
2,882
Facebook & Instagram Ad Clicks
380

13 sales for $6,500 in revenue!

Grave Concerns made 13 sales! The cost of their product is about $500, so approximately $6,500 has been generated. They also noticed an increase in traffic to their website. They went from getting about 10 visitors a day to about 25-50 visitors a day now!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other funeral services!

Call or Text a Marketing Consultant 1-800-628-1804
PostcardMania