Grave Concerns

The Situation

Grave Concerns is a Monument Jack pry bar seller located in Hooper, Utah. They were looking for a creative way to let businesses that use headstones or flat markers know about their product so they contacted PostcardMania for ideas.

The Solution

They decided on a direct mail marketing campaign bundled with Google, Instagram and Facebook advertising in our Everywhere Small Business package. You can see those advertisements above. As you’ll notice, these ads are all coordinated — that’s to ensure your ads are maximizing the impact they have on prospects and actually overcome the ad blindness that so many consumers have built up. (We see millions of ads every day and our subconscious is getting really good at blocking them!)

Grave Concerns’ postcard included:

• Pictures of their product in action
• A description of their products features
• A 5 star review of their product

The biggest reason this campaign had success was the specificity of their mailing list. They purchased a business mailing list that targeted cemeteries, funeral homes, and monument companies that sell headstones. This ensured that each one of their recipient’s would be receptive to the benefits of their product.

The Results

13 sales for $6,500 in revenue!

13 sales for $6,500 in revenue!

Grave Concerns made 13 sales! The cost of their product is about $500, so approximately $6,500 has been generated. They also noticed an increase in traffic to their website. They went from getting about 10 visitors a day to about 25-50 visitors a day now!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other funeral services!