4,293
Cards Mailed
Cards Mailed
The total number of cards this client mailed out over their entire campaign.
63,635
Google Impressions
Google Impressions
The number of times this client's Google Ad was seen on the web.
399
Google Clicks
Google Clicks
The number of times this client's Google Ad was clicked on.
89
FB/IG Impressions
FB/IG Impressions
The number of times this client's Facebook & Instagram Ad was seen on the web.
17,473
FB/IG Clicks
FB/IG Clicks
The number of times this client's Facebook & Instagram Ad was clicked on.

The Situation

Gorczyca Orthodontics is an orthodontic office located in Antioch, CA. They were looking for a creative way to let nearby children know about their services so they contacted PostcardMania for ideas.

The Solution

They decided on PostcardMania’s Everywhere Small Business product to target parents, which combined direct mail postcards with matching digital ads on Google, Facebook and Instagram.

Gorczyca Orthodontics’s postcard design included:

  • Pictures of people with beautiful, straight smiles
  • Several money-saving offers
  • A bulleted list of offered products

Because Gorczyca Orthodontics specializes in fixing smiles and children often need help correcting theirs, they needed to target homes with children. So, they used a mailing list of homes nearby with young children whose parents are in a certain income bracket to ensure their parents could afford braces.

The Results

Number of Times Google Ad Displayed
63,635
Google Ad Clicks
399
Number of Times Facebook & Instagram Ad Displayed
89
Facebook & Instagram Ad Clicks
17,473

So far, they have experienced a 212% increase in overall patients!

Gorczyca Orthodontics said June was the best month they has ever had with 33 new exams. Also, the day after her Everywhere Small Business ads went live, she got 1 new patient from an Instagram ad. She has never advertised on Instagram in her life so she knows this was from us! She also says she is already up over last year in total sales and has seen a 212% boost in her overall new patients since starting with PCM in the beginning of 2020!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other dental services!

Call or Text a Marketing Consultant 1-800-628-1804
PostcardMania