West County Optometry’s postcard had an old-fashioned look to it with a tan background, because it was promoting a 50‰Ū÷s-themed event. They featured the date of the event in the center and some of the brands that were featured at the trunk show at the bottom of the card. This design told prospects what to expect at the event and gave them the information they needed to attend.

Optometry Case Study Video

The Situation

Dr. Daniel Sanders is a partner at West County Optometry. They have been in business in El Cerrito, California for over 20 years and were looking to spread the word about their trunk show, which brings in a good deal of revenue for them.

The Solution

As a way to attract attention to their event, there were a couple of aspects vital to this postcard design: An Image That Immediately Captivates Attention Prominent Placement of the Show’s Theme Enticing Offers Contact Info and Location

The Results

When you're looking to fill a local event, connecting with your local prospects with postcards is your best marketing option.

Dr. Sanders and West County Optometry have been clients of PostcardMania since 2007 and they love the results they have seen. He says while they didn’t track the results of this latest effort, the postcards have been “very helpful” in growing the attendance of their trunk shows.

CSID: 3821