The postcards are primarily a way to advertise the trunk show, which is both a fun event, because it's for new fashions, and an economic event, because it does generate quite a bit of dollar value for that day's work.
Dr. Daniel Sanders is a partner at West County Optometry. They have been in business in El Cerrito, California for over 20 years and were looking to spread the word about their trunk show, which brings in a good deal of revenue for them.
We send out several thousand [postcards] to zip codes in our area.
We tried another place first... I think it was PS Print... and they were very much more difficult to deal with in the sense that what I liked about PostcardMania was that my wife could do a design and I could get it translated without a lot of hassle. I could get a proof, a mailing list, and get it mailed out all in a one-stop-shop. It was a matter of convenience, but I can say that I was pleasantly surprised that most of the designs I've gotten have been very good. - Dr. Daniel Sanders, Partner, West County Optometry
Dr. Sanders and West County Optometry have been clients of PostcardMania since 2007 and they love the results they have seen. He says while they didn’t track the results of this latest effort, the postcards have been “very helpful” in growing the attendance of their trunk shows.