Vocal Lesson Company Marketing Case Study

The Situation

Voice Lessons is a vocal lessons company located in Rancho Cucamonga, California. With a desire to increase their clientele and boost revenue, they reached out to PostcardMania’s marketing services to help them achieve their goals.

The Solution

Design: A postcard marketing campaign that targets a list of voice teachers from the National Association Teachers of Singing. The card includes:

• Professionally designed graphics and formatting, making the card attractive to the eye and accessible to the reader.
• A testimony from the president of the National Association Teachers of Singing, giving credibility to the services that the company offers.
• An offer of 20% off on an annual membership, providing the recipient with more incentive to respond to the card.

Mailing List: Voice Teachers from the National Association Teachers of Singing

The Results

Tracked Calls
26
Number of Times Google Ad Displayed
970,635+
Google Ad Clicks
5,229
Number of Times Facebook & Instagram Ad Displayed
105,796+
Facebook & Instagram Ad Clicks
875

Before their campaign, Voice Lessons had 1,600 accounts, their minutes per day of teaching sat at just under 1,000, and income was at $1000. Now, they have grown to 2,500 accounts, the number of teachers they have has increased six-fold, and their minutes per day of teaching has skyrocketed to over 10,000! Additionally, they’re now passing $20,000 in income!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other vocal lesson companies!
Plan YOUR Everywhere Small Business Campaign today by calling 1-800-628-1804.