Wistuba Outdoor Services

The Situation

Wistuba Outdoor Services is a landscaping company located in Swartz Creek, MI. Owner Clayton Wistuba had tried running marketing campaigns himself on social media, but he didn’t achieve very good results. Then he heard about PostcardMania at a conference and decided to give their direct mail marketing a try.

The Solution

Wistuba Outdoor Services signed up for an Everywhere Small Business campaign that combines direct mail with coordinated digital ads.

Their 6 x 8.5 inch postcard included the following features:

• An offer for 10% off the first month of service
• Photos of landscapes the business completed to grab the recipient’s attention
• A QR code that when scanned goes to their website for more information
• A list of benefits on the back of the card

They mailed 6,000 postcards using a resident/occupant mailing list that targeted single-family homes with residents making $60,000 a year or more. Then digital ads on Google, Facebook, Instagram, and Gmail ran online targeting the same audience as the postcard in order to bring prospects back to the website.

The Google ads made 85,510 impressions online and resulted in 1,074 clicks; the Facebook/Instagram ads made 69,369 impressions and resulted in 734 clicks; and the Gmail ads made 71,358 impressions and resulted in 584 clicks.

Owner Clayton Wistuba said, “We definitely saw an increase in engagement online from what we had seen in the past and it definitely helped our business grow.”

The Results

They generated $52,000 in revenue!

Wistuba Outdoor Services was able to track 70 new clients through call tracking, which generated $52,000 in revenue. They also expect to make $122,000 during the entire season with all this new business.

Additionally, their ROI to date is 800%, and they expect it to increase to over 2,000%.

Owner Clayton Wistuba said, “I think our campaign was so successful mostly due to repetition. We did the Everywhere Small Business campaign with PostcardMania which put us in front of clients’ faces online — such as Google, Facebook, Instagram — and then we also did repetition with the postcards. WE sent out a standard-size postcard to each person twice, and then they also saw us online, so repetition was huge with PostcardMania and I think that is why our campaign did so well.”