The Situation

Wistuba Outdoor Services is a landscaping company located in Swartz Creek, MI. They wanted to increase the amount of customers they get every year, so they reached out to PostcardMania for help with their marketing.

The Solution

Wistuba Outdoor Services signed up for an Everywhere Small Business campaign that combines direct mail with coordinated digital ads.

Their 6 x 8.5 inch postcard included the following features:

  • An offer for 10% off the first month of service
  • Photos of landscapes the business completed to grab the recipient’s attention
  • A QR code that when scanned goes to their website for more information
  • A list of benefits on the back of the card

They mailed 6,000 postcards using a resident/occupant mailing list that targeted single-family homes with residents making $75,000 a year or more. Then digital ads on Google, Facebook, Instagram, and Gmail ran online targeting the same audience as the postcard in order to bring prospects back to the website.

The Google ads made 85,510 impressions online and resulted in 1,074 clicks; the Facebook/Instagram ads made 69,369 impressions and resulted in 734 clicks; and the Gmail ads made 71,358 impressions and resulted in 584 clicks.

The Results

They generated $20,000 in revenue!

As a result, they received 20 responses and they converted 10 of them, generating $20,000 in revenue. With an upfront investment of $5,796, their ROI comes to 245%!

 

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