LANDSCAPING SERVICES CASE STUDY
Maggs Lawn and Landscape
They generated $40,000 in revenue!
Campaign Info
Revenue Generated
LANDSCAPING SERVICES CASE STUDY VIDEO
Maggs Lawn and Landscape
LANDSCAPING SERVICES CASE STUDY VIDEO
Maggs Lawn and Landscape
The Situation
Tom Maggs started doing lawn and landscaping jobs as a kid and stuck with it throughout middle and high school. He opened his own landscaping business, Maggs Lawn and Landscape, in 2019 in Schenectady, NY. He wanted to increase his annual revenue by getting more regular lawn service jobs, so he started researching different marketing methods.
Then Tom saw an ad for PostcardMania on Instagram and decided to give direct mail a try.
The Solution
PostcardMania designed a 6 x 8.5 inch postcard that included the following features:
- Offers for 10% off a service and a free estimate
- A five-star review from a happy customer
- Photos of beautiful landscapes to attract the prospect
- A list of benefits on the back of the card
Maggs Lawn and Landscape mailed 5,000 postcards to a resident/occupant mailing list that targeted specific neighborhoods that would generate more revenue.
The Results
They generated $40,000 in revenue!
As a result of this campaign, they received 15-20 responses and converted about 20% of them. Overall, they made $40,000 in revenue and achieved an ROI of 1,100%.
Tom said, “I would say to another business owner thinking about trying direct mail to do it! You will without a doubt have a good return on your investment.”
He has continued his direct mail marketing campaign with PostcardMania, ordered another 10,000 postcards, and is looking forward to achieving even greater results in the future.
