Organic Land Clearing is a landscaping company in Frisco, TX that uses state-of-the-art forestry equipment to quickly clear large swaths of land of overgrowth without damaging the soil and roots below. They called PostcardMania for help getting their name out to potential customers.
Kash Battla, the owner of Organic Land Clearing, knew he needed to target a very particular market people with a large amount of land!
His PostcardMania consultant helped him create a targeted direct mail postcard campaign that would reach his ideal prospects.
Heres why it was effective:
- Most of the postcard front is taken up before and after images that immediately tell recipients what service is being offered
- The bright red and blue accents help draw attention to their offer (a FREE estimate) and call to action
- A sub-headline that leads into text and bullet points makes the back of the card easy to read
- A testimonial from a happy customer creates a sense of trust and credibility
Kash sent his postcard out to 5,000 homeowners with at least 1 acre of land and whose homes were valued at $400,000 or more
3,231% return on investment!
After just one mailing, Organic Land Clearing received 15 calls from interested prospects! They closed 12 sales, generating $100,000 in revenue a 3,231% return on investment!
To keep the jobs rolling in, Kash continued his direct mail campaign, sending 2,000 at a time. But after mailing 4,000 postcards, he had to pause the campaign because he had TOO MANY leads!