After losing his job during the COVID shutdowns of 2020, Perry Phillips decided to start his own lawn care business, Yellow Dog Lawncare Services in Hermitage, TN. He opened in March of 2021 with the goal of growing it to become a thriving, family-owned business.
Initially, Perry just used Craigslist to market his business. After hearing how other lawn care companies used direct mail and received a lot of success with it, he decided to give it a try and contacted PostcardMania.
PostcardMania designed a 6 x 8.5 postcard that included the following features:
- Offer for a free consultation and estimate
- A list of benefits of their services
- A bold and clear call to action, encouraging the recipient to call
- Appealing photos of beautiful landscapes
Yellow Dog Lawncare Services mailed 3,000 postcards total to a resident/occupant list that targeted residences in two different zip codes. They sent out 1,500 cards in 2 batches.
He received 10 new customers and made $7,000 from his 2 mailings!
As a result, Yellow Dog Lawncare Services heard back from 50 people and converted 10 of them to new customers, which signed up for a year’s worth of lawn care. On average, Perry makes $700 per customer, so in total he generated $7,000 from this direct mail marketing campaign.
Since he only spent $1,583 on the 2 mailings and made $7,000, his ROI amounts to an impressive 342%!
He is continuing his marketing with PostcardMania and said about his experience, “I specifically decided to reach out to PostcardMania because marketing and mailing postcards are completely out of my wheelhouse. Lawn care I have handled, but marketing is something I know I need help with. PostcardMania is extremely successful in helping small businesses market, and after talking with my marketing consultant, I knew PostcardMania was the right fit for our business.
He continued, “When you hear larger lawn care companies repeatedly recommending PostcardMania, you have to figure they are onto something, and I’m forever grateful for watching those video case studies and finding PostcardMania!”
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other lawn care companies.