The Situation

Crisp Edge Lawn Service is a lawn and landscaping business in Gilberts, IL. They wanted to increase the number of new customers coming in, so they reached out to PostcardMania for help with their marketing.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

  • Two offers for a free lawn mowing service and a free quote
  • A five-star review from a satisfied customer to increase trust with the prospect
  • A list of benefits on the back of the card
  • Photos of previous landscaping jobs to show their good work

Crisp Edge Lawn Service mailed 12,240 postcards to a consumer mailing list that targeted single-family homes in the local area. The postcards were mailed out over two months. Each mailing included 6,120 pieces.

 

 

The Results

They generated $30,000 in revenue!

As a result, they received 30 responses and converted 20 of them, generating $30,000 in revenue. Their upfront investment was $8,384, so their ROI amounts to 258%!

Their ROI and revenue will continue to improve beyond this first year because most people will stay on with them for more than one year as well.

Since the launch of this campaign, they have continued their postcard marketing and have ordered another 2,132 cards.

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