Crisp Edge Lawn Service

The Situation

Andrew Stahl started his own lawn service business, Crisp Edge Lawn Service, in Gilberts, IL. He started out mowing lawns part time, and then in 2023 he took the business full time. Andrew  felt like there was a lot of competition in his industry, and he wanted to do something different with his marketing, so he decided to try direct mail with PostcardMania.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

• Two offers for a free lawn mowing service and a free quote
• A five-star review from a satisfied customer to increase trust with the prospect
• A list of benefits on the back of the card
• Photos of previous landscaping jobs to show their good work

Crisp Edge Lawn Service mailed 12,000 postcards to a consumer mailing list that targeted single-family homes in the local area. The postcards were mailed out over two months. Each mailing included 6,000 pieces.

The Results

They generated $50,000 in revenue!

As soon as the postcards began to enter mailboxes, Andrew was receiving about 3 phone calls a day. About 60% of the phone calls he took turned into lawn care jobs. Not only did Andrew obtain new customers from the direct mail campaign, but those people in turn spread the word about his business, and he got even more jobs through good word of mouth.

As a result, they were able to generate over $50,000 in revenue. Their upfront investment was $8,384, so their ROI amounts to 496%!

Their ROI and revenue will continue to improve beyond this first year because most people will stay on with them for more than one year as well.

Since the launch of this campaign, they have continued their postcard marketing and have ordered another 2,132 cards.

Andrew’s advice to other business owners is, “The more cards you can send out, the more people you can get in front of, the better!”