GA Brush Works, a landscaping and tree service business in Dallas, GA, wanted to boost their revenue. After being in business for about a year, the owners realized they weren’t getting the results they wanted from their previous marketing and reached out to PostcardMania to find out about the benefits of a direct mail marketing campaign.
After consulting with the marketing experts at PostcardMania, GA Brush Works decided on a direct mail marketing campaign utilizing Every Door Direct Mail.
GA Brush Works’ postcard design included:
- A clear headline that gets their message across.
- Before and after photos, which help the recipient visualize the results of property cleanup services they provide.
- A discount offer, valid 30-days from the mailing date, to create urgency to act now and take advantage of the 10% off.
The owner, Warner Basmett and his business partner wanted to get their message in front of single-family homes that needed overgrown property restoration services as these recipients would be the most receptive to their services. So, they could get their message in front of as many potential clients as possible, they opted for utilizing Every Door Direct Mail (EDDM). With the help of their marketing consultant at PostcardMania they chose mail routes that would deliver their flier to their desired audience with in Dallas, GA and its surrounding communities.
40 new jobs, resulting in a ROI of 869%
They sent out 10,000 EDDM postcards and landed 40 jobs from their first mailing. The average job runs about $1,000 so roughly $40,000 in revenue has been generated from just one mailing! They have another 10,000 fliers scheduled as part of their direct mail campaign.
GA Brush Works spent $4,127.75 on their postcard marketing and with nearly $40,000 in revenue that can be directly linked to their direct mail campaign, that’s a ROI of 869% so far!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other landscaping business!