The Situation

Stone Craft Hardscapes is a landscaping company located in Denterville, MD. They needed to increase their annual revenue, so they reached out to PostcardMania for help with their marketing.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

  • Offers for 10% off a patio installation and a free estimate
  • Beautiful photos of hardscapes they have completed
  • Personalization on the card that includes the recipient’s first name
  • Benefits of working with the company, like a 10-year warranty and competitive prices

Stone Craft Hardscapes mailed a total of 1,138 postcards to a consumer mailing list that targeted specific neighborhoods where families would be able to afford their services.

The Results

They made $26,000 in revenue!

As a result, 4 people responded to their postcard and they converted 2 of them. These new jobs brought in $26,000 in revenue!

With an upfront investment of $1,060, Stone Craft Hardscape achieved an ROI of 2,351%!

CSID: 53596
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