Gull Lake Lawn Pros LLC is a full-service landscaping company that provides mowing, trimming, pruning, hedging, seasonal cleanups, mulch installation, and more in the area of Delton, Michigan. Owner Zac Smith was looking for a way to bring in more clients interested in his lawn care services, so he reached out to PostcardMania for his marketing needs.
Gull Lake Lawn Pros mailed 3,740 postcards to a resident/occupant list of homeowners living in the local area.
The postcard included the following features:
- An offer for a free mow with a spring yard cleanup
- A call to action in a bold red color to attract the recipients eyes to the message
- A personal photo of Zac and his family, which helps increase trust with the prospect
- A list of benefits of choosing their services, including enjoying professional work, improving curb appeal, and selecting a variety of services to meet their needs
They mailed out the postcards over 3 months from March 2022 till May 2022 in batches of 1,540 pieces.
He generated 31 new clients and expects to make $135,700 over the next 2 years!
Zac received 41 responses, converted 31 of them and expects to make around $135,700 over the next 2 years from the new clients.
Since they spent only $2,211 on this direct mail campaign, their ROI is an impressive 6,035%
He is looking forward to the incoming revenue he will gain in the future.
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other landscaping companies.