Landscaping Case Study Video

The Situation

Gull Lake Lawn Pros LLC is a full-service landscaping company that provides mowing, trimming, pruning, hedging, seasonal cleanups, mulch installation, and more in the area of Delton, Michigan. Owner Zac Smith was looking for a way to bring in more clients interested in his lawn care services, so he reached out to PostcardMania for his marketing needs.

The Solution

Gull Lake Lawn Pros mailed 3,740 postcards to a resident/occupant list of homeowners living in the local area.

The postcard included the following features:

  • An offer for a free mow with a spring yard cleanup
  • A call to action in a bold red color to attract the recipients eyes to the message
  • A personal photo of Zac and his family, which helps increase trust with the prospect
  • A list of benefits of choosing their services, including enjoying professional work, improving curb appeal, and selecting a variety of services to meet their needs

They mailed out the postcards over 3 months from March 2022 till May 2022 in batches of 1,540 pieces.

The Results

He generated 31 new clients and expects to make $135,700 over the next 2 years!

Zac received 41 responses, converted 31 of them and expects to make around $135,700 over the next 2 years from the new clients.

Since they spent only $2,211 on this direct mail campaign, their ROI is an impressive 6,035%

He is looking forward to the incoming revenue he will gain in the future.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other landscaping companies.

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