The Situation

Lelless Lawn Care is a lawn management company based in Dalton, OH. The owner Noah Lelless has been in the landscaping industry for 7 years and loves giving back to the community through his small business.

Noah heard about the success of direct mail marketing and reached out to PostcardMania for his marketing needs.

The Solution

PostcardMania created a postcard that included the following features:

  • Offer for a free consultation and estimate
  • List of available services such as lawn maintenance, spring and fall cleanups, snow plowing, and mulch installation
  • A “Satisfaction Guaranteed” headline to increase trust with the prospect
  • A list of benefits of mulch installation on the back

Lelless Lawn Care mailed out 3,000 postcards to a consumer mailing list that targeted single-family homeowners with household incomes of $75,000 or more in the local area. The mailings had 717 cards each and were spread out between November and March 2022.

The Results

They got 27 responses and made $42,202 in revenue!

They received 27 responses, converted all of them and made $41,202 in revenue. Since they only spent $2,415 on this direct mail campaign, they earned a huge return on their investment of 1,606%.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other landscaping companies.

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