This kind of marketing campaign just needs a simple message. This CJL Fine Jewelers postcard featured a large image of their jewelry for prospects to see. They put their logo at the top. Then, on the back, they told prospects where and when they could attend their jewelry show. The image gets them interested, and the schedule gives them all the information they need to attend. It’s a simple and effective design.

The Situation

Our goal was to increase the attendance at our jewelry shows and to make more sales from those attendees.

Curtis J. Lewis Fine Jewelry is a fine jeweler in Manhattan and also organizes jewelry shows across the Northeast.

The Solution

Postcard Design: Printed 5,000 4.25 x 6 postcards promoting their upcoming jewelry show.

  • A Clear, Bold Headline
  • Images that Support the Message
  • Compelling Offer (free entry to jewelry show)

Mailing List: For this campaign, they targeted previous customer who attended their jewelry shows.

Mailing Schedule: They mail 3,000 postcards every 2 months to their jewelry show mailing list.

The Results

“I only advertise through our postcard mailings. By the return of customers, I know they’re getting the postcards. I estimate between a 5 to 10 times return from our mailings. I found PostcardMania by getting a postcard in the mail. I liked what I saw, and the prices were great. Now we’ve been working with you for over 10 years!”

-Curtis Lewis, Curtis J. Lewis Fine Jewelry

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