8,352
Cards Mailed
Cards Mailed
The total number of cards this client mailed out over their entire campaign.
81,380
Google Impressions
Google Impressions
The number of times this client's Google Ad was seen on the web.
292
Google Clicks
Google Clicks
The number of times this client's Google Ad was clicked on.
14,057
FB/IG Impressions
FB/IG Impressions
The number of times this client's Facebook & Instagram Ad was seen on the web.
101
FB/IG Clicks
FB/IG Clicks
The number of times this client's Facebook & Instagram Ad was clicked on.

The Situation

Fuller Insurance is an insurance agency located in Santa Rosa Beach, FL. They were looking for a creative way to let wealthy homeowners know about their services so they contacted PostcardMania for ideas

The Solution

They decided on an Everywhere Small Business campaign that combined direct mail postcards with matching digital ads on Google, Facebook and Instagram. They featured images of luxury waterfront properties, a similar item featured in other campaigns targeting the wealthy.

Fuller Insurance’s postcard design included:

  • An offer for a free quote on the day the recipient calls
  • A glowing five star review from a previous client

Because Fuller Insurance sells expensive insurance policy bundles, they needed to target homeowners with high-value property investments they need to protect. So, they used a mailing list of homeowners in affluent areas where beach condos and properties reside.

The Results

Number of Times Google Ad Displayed
81,380
Google Ad Clicks
292
Number of Times Facebook & Instagram Ad Displayed
14,057
Facebook & Instagram Ad Clicks
101

So far, they have made roughly $25,000!

Fuller Insurance received around 120 responses! About half of them converted, generating him approximately $25,000! He still has many mailings to go!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other insurance agencies!

Call or Text a Marketing Consultant 1-800-628-1804
PostcardMania