Fuller Insurance is an insurance agency located in Santa Rosa Beach, FL. They were looking for a creative way to let wealthy homeowners know about their services so they contacted PostcardMania for ideas
They decided on an Everywhere Small Business campaign that combined direct mail postcards with matching digital ads on Google, Facebook and Instagram. They featured images of luxury waterfront properties, a similar item featured in other campaigns targeting the wealthy.
Fuller Insurance’s postcard design included:
Because Fuller Insurance sells expensive insurance policy bundles, they needed to target homeowners with high-value property investments they need to protect. So, they used a mailing list of homeowners in affluent areas where beach condos and properties reside.
So far, they have made roughly $25,000!
Fuller Insurance received around 120 responses! About half of them converted, generating him approximately $25,000! He still has many mailings to go!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other insurance agencies!