Home Services Case Study Video

The Situation

Carroll Garage Doors needed help getting more customers in the area, so they came to PostcardMania for help.

The Solution

Our marketing consultants helped them decide on an Every Door Direct Mail marketing campaign that targeted local residents in their area. EDDM is a service from the USPS that lets you blanket an entire area with your postcards for a discounted postage rate. They sent out 5,200 cards with great success!

The Carroll Garage Doors postcard design included a number of successful elements, like:
• Before and after photos showing off the great work they provide
• A 5-star review from a client that gives their business credibility
• Money-saving offers, including 50% off rollers and/or $99 lube, tune and balance!

Carroll Garage doors worked with our marketing experts to determine a mailing strategy that balanced two important factors: targeting qualified prospects (homeowners with garages) while keeping their postage costs down. They chose to target zip codes with a high quantity of single family homes and mail EDDM, which offers one of the lowest postage costs.

The Results

40 jobs and counting, resulting in $5,600 in revenue!

After mailing their postcards, Carroll Garage Doors landed 40 new jobs, which generated $5,600 income. They spent $3,355.04 on their campaign, resulting in a 67% return on their investment (ROI)! They also mentioned that they expect many of these new customers to be returning clients who contact them to service their garage door regularly — this will, without a doubt, significantly increase their ROI going forward.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other home service businesses!

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