Home Remodeling Direct Mail Case Study: Haroutunian Masonry, LLC
Mailer Design The Situation
Haroutunian Masonry, LLC is located in Clearwater, Florida. They were looking for a creative way to let homeowners know about their services so they contacted PostcardMania for ideas.
The Solution
They decided on a postcard marketing campaign. The central feature of the postcard were pictures of the the owner’s handiwork, a common feature in previously successful marketing campaigns.
Haroutunian Masonry, LLC’s postcard included:
- A picture of the owner to give the business a face
- A personal note from the owner
- Multiple forms of contact
Since Haroutunian Masonry, LLC focused on home improvement, they needed to target homeowners invested in their home value. So their resident-occupant mailing list reflected this. targeting homes with a value of $500,000+. This ensured that
The consistency of their mailings also contributed to their success. They mailed out their 6,000 cards over 3 mailings spread over monthly increments, which got the attention of 5 people looking for a mason.
The Results
$11,000 generated!
$11,000 in revenue!
Haroutunian Masonry, LLC got 5 responses total, and these brought in $11,000 in revenue! The return on their investment came out to 300%!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other home renovators!