The Situation

Casey Weinstein was looking for a way to reach voters with his campaign message in his run for Hudson City Council, so he called PostcardMania for help.

The Solution

Mr. Weinstein decided to use time-tested direct mail postcards to let voters in his ward know who he is and what he stands for.

Here is why the design was effective:

  • The postcards are personalized with the recipients names, which helps get their attention
  • The picture of an iconic structure in their community tells the recipients the postcard is from a local candidate
  • A photo of the candidate with his family helps voters feel more familiar with him, which helps establish a sense of trust
  • Bullet points detailing his accomplishments are easily digestible and build his credibility

Mr. Weinstein sent out his postcards once to 1,092 voters in his area. We generally recommend multiple mailings for increased exposure and familiarity, but just one mailing got the job done in this race!

The Results

I won the election!

Mr. Weinstein won the election! The postcard was very professionally done and was key to my success, he said.

Interested in doing a similar campaign? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other political candidates!

CSID: 3756