The design of this postcard focuses on a simple idea: “Outsourcing your bookkeeping makes your life MUCH easier.” They feature a picture of their bookkeeping expert and implore recipients to let her take care of their bookkeeping for them. It’s simple and effective.

The Situation

Sharp Bookkeeping Service is a full accounting and bookkeeping firm serving small businesses.

The Solution

Postcard Design: Printed 18,000 colossal postcards promoting the QuickBooks Girl and bookkeeping services. A Clear, Bold Headline That Relates to Audience Colorful Image that Creates Interest Clear Call to Action Good Offer of Free Demonstration Mailing List: For this campaign, they mailed to small businesses within a radius of his office. Mailing Schedule: They mail between 9,000 and 18,000 a month depending on the time of year.

The Results

Ive tried everything and the only thing that has worked for me is postcards.
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