The Situation

Solvent Practice Solutions LLC provides medical billing services to the Meridian, Idaho area. They were looking for a creative way to let nearby health agencies know about their service so they contacted PostcardMania for help.

The Solution

They decided on a direct mail marketing campaign that targeted Idaho health agencies. Their goal was new clients and, to this end, they included a QR code on the back of their postcard to help drive traffic to their website.

Solvent Practice Solutions LLC’s postcard design is very unique and included:

  • A humorous design that grabs the recipient’s attention
  • A headline that every recipient can relate to
  • A quirky central image that successfully leverages humor to build up a recipient’s affinity at that moment, making them more open and receptive to their message.

A huge contributor to this campaign’s success was their selected mailing list. The provided list of Idaho behavioral health agencies helped ensured that the recipients would be receptive to the comedic message that their postcard had to offer.

The Results

Signed 3 contracts boosting annual revenue by $30,000-$40,000!

Signed 3 contracts boosting annual revenue by $30,000-$40,000!

Solvent Practice Solutions LLC has only sent out one mailing. They’ve already been contacted by 4 agencies and signed 3 contracts; these will generate anywhere between $30,000 and $40,000 annually! The campaign cost so far is only $1,047.38, meaning they’ve already generated a return on their investment (ROI) between 2,765% and 3,720%.  They also noticed an increase in visitors to their website, accomplishing both of their marketing goals.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other medical billing businesses!

Call or Text a Marketing Consultant 1-800-628-1804
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