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The Situation

Texas Alternative Home School offers various programs to help students to receive their diplomas. They called PostcardMania for help increasing their new student enrollment with a home school marketing campaign!

The Solution

We designed their brochure to appeal to all types of students, regardless of their age and grade level. The brochure was packed with information.

Here is why their brochure was so successful:

  • An enormous list of all the benefits of home school
  • A clear and easy to read list of every program they offer and what it includes
  • A call to action to call TODAY, with bold contact information

They mailed their school brochures and also used our Catch and Close marketing tool. Postcardmania’s Catch and Close allows interested prospects who visit your website to enter their emails to access an offer via a pop-up window. The pop up offers the prospects something of value and allowed Texas Alternative Home School to build up an email list. Then, an automated email drip campaign with 6-12 emails written was sent to their collected prospects!

The Results

The Catch and Close Campaign takes advantage of the views we are attaining and generates actual leads from it!

Texas Alternative home school received 60 leads from their website and converted 20 of them into new enrollments! In addition, they have already made a profit of $12,000 and they’ve only just begun their mailing portion of the campaign!

Interested in doing a similar campaign for your school?

Call us, and we will get you connected with a marketing consultant who has experience creating campaigns for other schools!

CSID: 22117