Having personally overseen 108 school marketing campaigns, their consultant recommended a targeted direct mail postcard campaign to get enrollment back up.

Here is what made their postcard effective:

• A bright, colorful design helps the postcard stand out in the mail
• The headline (simply the name of the school) and images of children in a learning environment delivers their message quickly and efficiently
• A valuable offer of FREE registration stands out in a bright red circle
• The schools contact information on the front and back of the card makes contacting them for details easy

Bethlehem Christian sent their postcard to 2,000 families with children 5-12 in neighborhoods with underperforming schools. Because the children attended a failing school, the families qualified for an EdChoice Scholarship, which means the state of Ohio would pay their private-school tuition.

For increased exposure, the school sent their postcards to the same families twice over the course of two weeks.