Bethlehem Christian Academy
"1,009% return on investment!"
Client
Industry
Location
Cards Mailed
The Situation
Bethlehem Christian Academy is a private institution that teaches pre-kindergarten through 6th grade students in the suburbs of Cleveland, OH. With a struggling economy and a wide range of school choices, the academy faced declining enrollments. They called PostcardMania for help attracting new students to their school.
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The Solution
Having personally overseen 108 school marketing campaigns, their consultant recommended a targeted direct mail postcard campaign to get enrollment back up.
Here is what made their postcard effective:
- A bright, colorful design helps the postcard stand out in the mail
- The headline (simply the name of the school) and images of children in a learning environment delivers their message quickly and efficiently
- A valuable offer of FREE registration stands out in a bright red circle
- The schools contact information on the front and back of the card makes contacting them for details easy
Bethlehem Christian sent their postcard to 2,000 families with children 5-12 in neighborhoods with underperforming schools. Because the children attended a failing school, the families qualified for an EdChoice Scholarship, which means the state of Ohio would pay their private-school tuition.
For increased exposure, the school sent their postcards to the same families twice over the course of two weeks.
The Results
5 new students for an annual revenue of $22,000 a 1009% ROI!
The academys postcard campaign brought in 5 new students! Tuition at the school is $4,400, which means in just the first year, they will generate $22,000 a 1009% return on their investment! If those students stay at Bethlehem Christian for more than just one year, that ROI will continue to grow!
Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other private schools!