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Dental Services Case Study Video

The Situation

Sydnee Smith is the Director of Marketing for Vibe Dental Group which owns and operates 5 different dental office locations. When she took the director position, she saw that Vibe Dental had sent out postcards in the past and they were working, so she started to look for a new direct mail company to work with. Then Sydnee heard about PostcardMania in dental forums and from other colleagues, so she decided to sign up for a direct mail marketing plan.

The Solution

PostcardMania designed a postcard that included the following features:

  • A tempting offer of $99 for a new patient visit that includes x-rays, exam, and regular cleaning
  • A professional photo of Dr. Wright
  • A five-star review from a satisfied patient
  • A map of their office location on the back of the card, making it easy to locate

Vibe Dental has mailed over 100,000 postcards since starting direct mail marketing with PostcardMania. One of their most recent campaigns that advertised the dental office location in Fairview, TN included 6,000 postcards, which all went out at the same time. They used a resident/occupant mailing list which targets local residents who live near the dental office.

The Results

They gained 15 new patients and made $75,000 in revenue!

As a result of their most recent mailer campaign, Vibe Dental gained 15 new patients and generated $75,000 in revenue, which is a return on investment of 2,212%.

Sydnee said, “I think our direct mail campaigns have been so successful because the postcards are eye-catching and they are something tangible they can keep with them.”

She added on her experience with PostcardMania, “What I enjoyed most about working with PostcardMania is how easy the process is for the design and setup and getting the direct mail out to potential patients. It is simple but effective, and you don’t have to spend too much time on the marketing yourself.”

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other professionals in the dental industry.

 

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