The Situation

New Jersey general dentist Dr. Jacob Plawner has been in practice for 33 years, and thought postcards would be an effective way to bring new patients to his practice, North Broad Family Dental. After researching several companies, he chose to work with PostcardMania on his direct mail campaign.

The Solution

Our marketing experts helped Dr. Plawner create a dental postcard campaign that would generate interest in his practice and attract new patients. He sends out about 6,000 postcards every two weeks.

Heres why postcards have been so successful for Dr. Plawner:

  • Regular, repeated mailings build trust and credibility and keep North Broad Family Dental top of mind with prospective patients
  • He tracks his results diligently, and when he sees something working, he strengthens it
  • His postcards include several appealing offers that entice people to make an appointment

The Results

$37,000 a month in gross revenue directly from the postcards.

The postcards bring in about 15 of the 90 new patients North Broad Family Dental sees every month. Each of those patients generates about $2,500 in revenue within the first year or two, which means the postcards generate about $37,500 per month!

Now Dr. Plawner has turned his eye toward growing his practice even further. After trying newspaper, billboard, yellow page and transit advertising, hes sticking with postcards and pay per click PostcardMania manages both for his practice. Im getting ready to ramp up my postcard marketing again, and Im hoping that will take me to the next level Ill need to expand my hours.

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