Dental Services Case Study Video

The Situation

Rock Hill, SC dentist Dr. Bill Cranford opened his practice in 1984, and over three decades has established Cranford Dental as a trusted name in the community. The practice is on its FOURTH GENERATION of patients in some families!

After undergoing a major renovation and expansion in 2009, the Cranfords (Bill and his wife, Martha) decided to start promoting their practice. Thats when they called PostcardMania about our dental marketing services.

The Solution

The Cranfords decided to try postcard marketing. They started by sending postcards their current patients to announce that they had added a new associate to the practice and were surprised by the response they received!

Then they started sending cards to prospective patients in the surrounding zip codes to establish their brand and grow the practice for when their daughter, Elizabeth, joined.

Heres why Cranford Dentals postcards have been so successful:

  • They mail to their patient list, which reminds inactive patients to come back in
  • They consistently mail to surrounding zip codes to attract new patients
  • Their postcards include their photos, which helps establish trust

The Results

Theyve doubled their practice since 2009!

The Cranfords have tripled their investment with direct mail postcards! Their practice has doubled from one dentist to two dentists and four hygienists since they started marketing in 2009. They credit the postcards with helping them create name recognition, which they have increased with pay per click advertising and search engine optimization!

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