Dental Services Case Study Video

The Situation

Kathleen Mullaney, DDS, owns a dental practice that’s located in Alexandria, Virginia. She was looking for a way to let nearby residents know about her services, so she contacted PostcardMania for help.

The Solution

She decided on an Everywhere Small Business marketing campaign, which integrated 95,966 hyper-targeted postcards to specific lists with targeted Google, Facebook, and Instagram advertising.

Kathleen Mullaney, DDS’s postcard design includesd

  • A bundled services package entitled “New Patient Special”
  • A 5-star review from a satisfied customer
  • The seal for being awarded a “Washington Top Dentist 2019”

The mailing list was a huge reason for her success. The marketing consultants felt that it would be best to target a specific group of people: consumers in nearby zip codes ages 45 and up with a household income of at least $100,000+. Targeting this group of people has yielded amazing results in the past, and there were plenty nearby in the bustling metropolis of Alexandria.

The other major factor aiding in this campaign’s success was the consistency and volume of their mailings. They ordered 12,000 postcards to be sent out monthly over the course of a year, only stopping their mailings in May and June due to COVID-19 closures.

Our data shows the longer you keep a prospect’s mailbox filled with your marketing messaging, the better the chances of conversion are. We’re excited to see their results continue to grow!!

The Results

29 new patients and $99,223 in income!
Digital Ad Network Ad Displays Clicks
Google 854,232 4,070
Facebook/Instagram 415,796 2,841

29 new patients and $99,223 in revenue!

The office of Kathleen Mullaney, DDS gained 26 new patients. Those 26 patients brought in an immediate $80,638. Then 3 direct referrals came directly from those new patients, which generated an additional $18.585! So, a total of $99,223 has been generated already with many more mailings to go!!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other dental offices!

CSID: 37052