The Situation

Central Park Dance Studio is one of the longest running and most respected dance studios in Scarsdale, NY. For over 40 years, they have offered classic and modern styles of dance and fitness to adults and children. They needed to bring in new students and advertise some upcoming events, so they reached out to PostcardMania for marketing assistance.

The Solution

Central Park Dance Studio’s postcard included the following features:

  • Offers for free trial classes, refreshments, and giveaways
  • Eye-catching photos
  • Contact information in bold colors to draw the recipient’s eyes to the call to action

Central Park Dance Studio mailed a total of 12,000 postcards in 2 batches of 6,000 between July and August in 2021 to single-family homes with children ages 2-17 in a 6.5-mile radius around the studio.

They also purchased an Everywhere Small Business package that included digital ads on Google and Facebook/Instagram. So, every time a prospect visited their website after the mailing, the digital ads showed up in their feed to remind them to go back to the website and register.

The Results

Their campaign generated 75 new students worth $33,750 in revenue!

Central Park Dance Studio’s digital ads performed very well. The Google ads had 1,033,218 impressions and resulted in 4,630 clicks, and the Facebook/Instagram ads had 68,258 impressions and 1,679 clicks.

As a result, Central Park Dance Studio heard from 150 people after the 2 mailings, and the new students they received generated $33,750.

Since they spent a total of $11,344 on this direct mail campaign, their ROI is an impressive 198%.

Central Park Dance Studio has been mailing postcards with PostcardMania since 2014 and is looking forward to achieving even greater results in the future. In 2022, they ordered another 10,000 postcards.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other dance studios.

 

PostcardMania