Construction Case Study Video

The Situation

Atwood Construction is a construction company located in New Baltimore, MI. The owner, Martin Davidson, wanted to reach local residents in need of construction work due to storm damage, so they reached out to PostcardMania for help with their marketing.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

  • A strong headline and photo to grab the prospect’s attention
  • An offer for a free roof inspection that the recipient can claim by scanning a QR code
  • A list of benefits on the back of the card
  • An advertisement to visit their YouTube channel

He mailed 15,000 postcards to Michigan residents who were affected by a storm and would need roof repair or a new roof installation. Each mailing specifically targeted areas where the storm hit, and then Martin would mail out the postcards immediately after.

The Results

They generated over $40,000 in revenue!

As a result, he received 2 responses and converted both of them, generating over $40,000 in revenue.

Since then, he has ordered another 25,000 postcards and anticipates generating even more revenue in the future!

Martin said, “Because of PostcardMania, my guys are busy and my job is a whole lot easier. They help me generate sales, which keeps everybody busy!”

CSID: 56984