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Beau Brummel

"It's just as important to stay connected with your current customers, as it is to bring in new ones."


Beau Brummel




New York, NY 10013

Cards Mailed


The Situation

We used our postcards to increase sales from current customers during our annual summer sale.

Beau Brummel is a high-end European men’s clothing store featuring designer suits, ties, sportswear, shoes and accessories located in the SoHo district of Manhattan.

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The Solution

Postcard Design: Printed 10,000 postcards promoting their annual summer sale. -A Straightforward Message -Compelling, Exclusive Offer -Clear Call to Action -Copy Creates a Sense of Urgency to Buy Mailing List: For this campaign, they sent to 25-60 year-olds located within 3 zip codes. Mailing Schedule: They mailed approximately 4,000-6,000 postcards twice to their list.
Clothing And Apparel Postcards

The Results

“We’ve hit our client base over the years [with postcards] and had good results. Now we’re looking to increase our mailers to stay in touch with our clients.” – Steve Krampf, Director of Beau Brummel

Speak to a Marketing Consultant 1-800-628-1804