Sweetwater Softwash

The Situation

Andrew Clegg started his own soft washing company, Sweetwater Softwash, LLC, in Monroe, GA and was looking to grow his client base and increase revenue. When he started out, he hand-wrote letters to residents in the community who could use a home cleaning. Then when he had enough money to invest in marketing, he decided to do a direct mail campaign with PostcardMania.

The Solution

Sweetwater Softwash partnered with PostcardMania to create and execute a comprehensive campaign. The campaign included the following elements:

• Targeted Mailing List: Using a resident/occupant mailing list allowed them to focus on reaching residents in their service area at a reduced postage rate.
• Consistent Outreach: Mailed a total of 12,000 postcards across three mailings.
• Integrated Marketing: As part of the Everywhere Small Business campaign, they also used Google ads, Facebook displays, YouTube ads, and behavior-based ads to reinforce their message and retarget their audience.

Sweetwater Softwash’s postcard included the following key elements of a successful postcard campaign:

• A five-star review from a happy customer
• 3 offers for discounted services and a free gutter cleaning and light installation
• A QR code that when scanned goes to their website for more information
• Before and after photos that increase credibility
• A professional and friendly photo of the owner which builds trust

Since their first campaign, they have continued mailing postcards and generate about $10,000 on average with each mailing.

The Results

They increased their annual revenue 167% and hired 2 new employees!

Sweetwater Softwash’s direct mail campaign produced outstanding results:

• Responses Received: 32
• Total Revenue Generated: $60,000
• Return on Investment (ROI): 400%

Key Everywhere Small Business digital ad results included:

• Google Ad Displays: 46,681
• Facebook Ad Displays: 63,183
• YouTube Ad Displays: 15,921
• Behavior Ads Displays: 21,037

Since many of Andrew’s clients refer him to their friends and family members, he has achieved even more business than 32 customers just by good word of mouth.

Since marketing with PostcardMania, he has also been able to expand his revenue from $150,000 a year to $400,000 a year! He has also hired a full-time employee and a part-time employee.

Andrew said, “Since starting the first campaign with y’all to now I have completely transformed my business. First I found the right clients. Second y’all come in and give me the upper hand by going to their home every month. These mailings got me into a highly exclusive area that I’m now one of the top businesses in. It has changed my business and family for the better!!!”

He added, “If you have the money to spend on postcards and you know where you want to send them, go all-in with PostcardMania! It’s well worth the money invested.”

Andrew confirmed he will be mailing every year, all year long with PostcardMania so that he can keep growing his business.

Get in touch with a marketing consultant today to start your own cleaning services direct mail marketing campaign and achieve results like Sweetwater Softwash!