Sweetwater Softwash

The Situation

Andrew Clegg started his own soft washing company, Sweetwater Softwash, LLC, in Monroe, GA and was looking to grow his client base and increase revenue. When he started out, he hand-wrote letters to residents in the community who could use a home cleaning. Then when he had enough money to invest in marketing, he decided to do a direct mail campaign with PostcardMania.

The Solution

Sweetwater Softwash partnered with PostcardMania to create and execute a comprehensive campaign. The campaign included the following elements:

• Targeted Mailing List: Using a resident/occupant mailing list allowed them to focus on reaching residents in their service area at a reduced postage rate.
• Consistent Outreach: Mailed a total of 12,000 postcards across three mailings.
• Integrated Marketing: As part of the Everywhere Small Business campaign, they also used Google ads, Facebook displays, YouTube ads, and behavior-based ads to reinforce their message and retarget their audience.

The Results

They generated $60,000 in revenue!

Sweetwater Softwash’s direct mail campaign produced outstanding results:

• Responses Received: 32
• Total Revenue Generated: $60,000
• Return on Investment (ROI): 400%

Key Everywhere Small Business digital ad results included:

• Google Ad Displays: 46,681
• Facebook Ad Displays: 63,183
• YouTube Ad Displays: 15,921
• Behavior Ads Displays: 21,037

Since many of Andrew’s clients refer him to their friends and family members, he believes he has achieved even more business than 32 customers just by good word of mouth. He also anticipates even more people who received the card calling him in the future since they may hold onto the card and use it when they need it down the road.

Since marketing with PostcardMania, he has also been able to expand his revenue from $150,000 a year to now $250,000 a year. He is looking into hiring an employee, and he can also be more choosy about which clients he wants to work with — in particular more high-end clients that generate more revenue for him.

Andrew said, “If you have the money to spend on postcards and you know where you want to send them, go all-in with PostcardMania! It’s well worth the money invested.”

Get in touch with a marketing consultant today to start your own cleaning services direct mail marketing campaign and achieve results like Sweetwater Softwash!