Chiropractic Direct Mail Case Study: Adjust Chiropractic

The Situation

Adjust Chiropractic wanted to generate more sales from their current patients before the year ended. They came to PostcardMania to help them find a way to solve this.

The Solution

With the help of the marketing professionals at PostcardMania, a postcard was designed that targeted their existing patients through an effective holiday postcard. While the postcard was targeted towards current patients, as a bonus, Adjust Chiropractic encouraged those patients to share the discount they included with their friends. The postcard campaign proved to be a huge success, and here is what worked:

• Two offers, which show the value of each. This entices prospects and current customers to want to use the coupon to earn that value
• Bullet points that describe benefits of seeing a chiropractor (who doesnt want less stress or to sleep better??)
• A testimonial from a family that uses Adjust Chiropractic and details all the benefits it provides them all

Adjust Chiropractic provided a mailing list of their own patient database.They mailed to all 1,000 of these patients, encouraging them to get an adjustment before the new year.

The Results

The holiday postcard was a hit! Adjust Chiropractic had 32 people redeem the discount they offered, which generated $29,311.29 in income!