Carpet MD Inc.

The Situation

Carpet MD Inc. is a carpet cleaning company located in Forest Grove, OR. They needed to generate more revenue, so they came to PostcardMania for marketing help.

The Solution

Carpet MD started mailing with PostcardMania in the Spring of 2022. Their first postcard targeted residents in the local area using their own list of contacts and included an Easter-themed design, appealing to families who wanted to complete some spring cleaning.

The first postcard featured a 20% off discount on their cleaning services and included an expiration date to encourage the recipient to act sooner rather than later. The card also had pictures of their staff cleaning a home, which helped increase trust with the prospect.

Their second mailing went out in the summer in anticipation of school starting and had a “back to school” theme. This design featured a 15% off services offer and a special of $299 for duct cleaning.

Then, two months later, Carpet MD sent out their 3rd mailer, but this time it was focused on the upcoming holiday season. Designers placed a photo of a holiday dinner on the front of the postcard with the line, “Happy Thanksgiving” to grab the recipient’s attention, and then included 3 different offers on the back of the postcard to encourage them to schedule a cleaning before hosting family for the holiday season. They also placed a five-star review from a happy customer to show the prospects they could trust their company to do a good job.

Each of those mailings had about 2,800 cards.

One of their most recent mailer campaigns was personalized. They placed the first name of every recipient on the front of the postcard as well as included a photo of the new owner of the company to increase trust. This particular mailing included 3,000 postcards and was mailed using an Every Door Direct Mail list.

Carpet MD continued mailing postcards to stay consistent and mailed 11,590 cards to a list of their existing clients.

Between these 5 campaigns, Carpet MD mailed a total of 23,385 postcards and spent $21,862.

The Results

They generated $127,294 in revenue!

As a result, they generated $127,294 in revenue! That equates to a return of investment of 482%!

Carpet MD anticipates continuing their postcard campaigns since they have been so successful!

They added that direct mail has performed so much better than their Google AdWords campaign. They said, “That beats the heck out of our AdWords campaigns that brought in an ROI of $2.2 to $1!”

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other home cleaning businesses.