Carpet Cleaning Case Study Video

The Situation

Ayoub Carpet Service has been cleaning and restoring rugs and carpets in the DC metro area since 1952. They called PostcardMania for help generating repeat business from their huge customer base.

The Solution

Our marketing consultants helped Ayoub Carpet Service create a postcard campaign that would target their customers and prospects and encourage them to have their rugs cleaned. Targeting your client base is a smart marketing strategy for small businesses if they used your services once, they are likely to do so again!

Heres why theyve had so much success with their postcard campaigns:

  • Consistent, repeated mailings keep them at the top of their customers minds
  • They send out seasonal campaigns to remind customers to fresh their carpets regularly
  • They frequently include helpful tips (how to avoid red wine stains, for example), which increases their credibility

The Results

1,509% return on investment!

The carpet cleaning business has been growing every year for the last 30 years, and they attribute that in large part to their postcard marketing. On one campaign, Ayoub spent $13,950 and generated $224,500 in revenue a 1,509% return on investment!

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