Embroidery Services

The Situation

Troy Lowe’s business, Embroidery Services, is located in Lincoln, IL. He tried running Google ads and LinkedIn ads, but he didn’t achieve any measurable results from them so he decided to try marketing with PostcardMania in 2022.

The Solution

Troy decided to target other embroiderers, screen print shops, promotional products industry, and uniform companies. PostcardMania designed a postcard for them that included the following features:

• An offer for a free guide about promotional products
• A list of benefits of working with their business
• A five-star review from a satisfied client
• A QR code that sends prospects to the free guide
• Personalization on the front of the card which helps grab the recipient’s attention

Since starting with PostcardMania, Embroidery Services has completed 7 direct mail marketing campaigns. The most recent one included 5,000 postcards.

The Results

They generated 7 new clients with a potential revenue of $238,000!

After mailing the postcards, they have gained 7 new clients. Typically their clients stay with them for many years, so this was a massive revenue achievement for them. So far they have generated $12,800 in revenue, but they anticipate making even more in the future. Their potential revenue may be $34,000 on the low end and $238,000 on the high end.

Their initial ROI amounts to 424%, but if these clients stay with them long-term, their potential ROI amounts to 9,650%!

Because of the additional business coming in, Embroidery Services has been able to hire additional staff.

Troy highly recommends PostcardMania for any business’s marketing needs because they help with the postcard design and the targeting mailing list in order to get in front of the right prospects. He has continued with his direct mailings.