In this economy it's the number one thing to keep your customers, because we need that repeat business.
Leavitt’s Auto Care of Las Vegas, Nevada needed a way to increase their repeat business. With the overall economy slowing down, it became vital for them to keep the customers they had. So we built a campaign to make that happen.
We mail a postcard to our customers every month -- about 1,600 to 1,800.
Since we were targeting current and past customers with this postcard, it called for something attention grabbing yet personal, to remind them that this isn't a stranger mailing to them. They made sure to mail to their 1,500+ customers on a consistent monthly schedule to keep their business fresh in the customers' minds.
I'm such a creature of habit. I like working with Alexis -- she knows what kind of pictures I like, what kind of information I like on the postcard. So I phone her and I say, "Hey Alexis, I found this picture on the web." It's quick -- usually done within a few days, and I get exactly what I want on the postcard.
Leavitt’s Auto Care had 50-60 customers a week bring in their postcards! The best news for them was they began to see faces they hadn’t seen in a while, which meant they were reactivating their customer base more and more with each mailing.
“There would probably be 50-60 customers a week that would use that postcard. I just noticed that customers that hadn’t been to us for a while started coming back. So I think the postcard reminded them that we were here.“
– LeeAnne Leavitt, Leavitt’s Auto Care