Small Business Owner's Growth Summit: Live Virtual Event
32,000
Cards Mailed
Cards Mailed
The total number of cards this client mailed out over their entire campaign.
968,000
Google Impressions
Google Impressions
The number of times this client's Google Ad was seen on the web.
786
Google Clicks
Google Clicks
The number of times this client's Google Ad was clicked on.
117,000
FB/IG Impressions
FB/IG Impressions
The number of times this client's Facebook & Instagram Ad was seen on the web.
2014
FB/IG Clicks
FB/IG Clicks
The number of times this client's Facebook & Instagram Ad was clicked on.

The Situation

The owners of Pride & Prejudoodles know they have a very unique business: they breed hypoallergenic, shed-free labradoodle and goldendoodle puppies. Not only that, they train their puppies into perfectly-behaved dogs using their advanced, round-the-clock trainer services.

The husband-and-wife owners needed a hyper-targeted marketing campaign. Their dog breeder marketing essentially needed to do 2 things:

  1. Reach qualified prospects who would be interested in fully-trained, full-bred dogs
  2. Reach people who could afford this extremely high level of canine care

The Solution

Pride & Prejudoodles contacted PostcardMania for help in acquiring multiple mailing lists that would target their ideal prospects — namely, the top 1% income bracket in America.

Then, we designed a postcard that would let their mailing list prospects know their dog breeder and dog training services both existed and were worth checking out!

Here’s why their design worked:
  • The huge photo of an adorable puppy instantly grabs attention.
  • The headline hints at the possibility of having a puppy minus any hassle (amazing!).
  • You can see there’s limited availability for these cute trained dogs, so better keep reading the postcard!

Pride & Prejudoodles never before found a mailing list that would effectively target their ideal prospects for their business’s marketing. So, we helped them get not one but 3 mailing lists that targeted the top 1% of America’s income bracket so they ONLY mailed their postcards to people who could afford their high-end dog breeding and training services.

Mailing List:
Purchased 3 mailing lists targeting household income.

The Results

Our dogs DID sell out — we had to actually hire additional trainers so we could increase our output.

Number of Times Google Ad Displayed
968,000
Google Ad Clicks
786
Number of Times Facebook & Instagram Ad Displayed
117,000
Facebook & Instagram Ad Clicks
2014

After mailing 4,000 postcards per month for a couple months, the Pride & Prejudoodles saw their leads increase, so they increased their mailings/month to 8,000 — double the amount! The demand for their puppies and dog training services increased so much, they had to hire more staff — that is, more certified dog trainers — to actually increase how many dogs they could train and deliver to their excited new owners!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other dog breeders!

Call or Text a Marketing Consultant 1-800-628-1804
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