The Situation

The owners of Pride & Prejudoodles know they have a very unique business: they breed hypoallergenic, shed-free labradoodle and goldendoodle puppies. Not only that, they train their puppies into perfectly-behaved dogs using their advanced, round-the-clock trainer services.

The husband-and-wife owners needed a hyper-targeted marketing campaign. Their dog breeder marketing essentially needed to do 2 things:

  1. Reach qualified prospects who would be interested in fully-trained, full-bred dogs
  2. Reach people who could afford this extremely high level of canine care

The Solution

Pride & Prejudoodles contacted PostcardMania for help in acquiring multiple mailing lists that would target their ideal prospects — namely, the top 1% income bracket in America.

Then, we designed a postcard that would let their mailing list prospects know their dog breeder and dog training services both existed and were worth checking out!

Here’s why their design worked:
  • The huge photo of an adorable puppy instantly grabs attention.
  • The headline hints at the possibility of having a puppy minus any hassle (amazing!).
  • You can see there’s limited availability for these cute trained dogs, so better keep reading the postcard!

Pride & Prejudoodles never before found a mailing list that would effectively target their ideal prospects for their business’s marketing. So, we helped them get not one but 3 mailing lists that targeted the top 1% of America’s income bracket so they ONLY mailed their postcards to people who could afford their high-end dog breeding and training services.

Mailing List:
Purchased 3 mailing lists targeting household income.

The Results

Our dogs DID sell out — we had to actually hire additional trainers so we could increase our output.

Number of Times Google Ad Displayed
968,000
Google Ad Clicks
786
Number of Times Facebook & Instagram Ad Displayed
117,000
Facebook & Instagram Ad Clicks
2014

After mailing 4,000 postcards per month for a couple months, the Pride & Prejudoodles saw their leads increase, so they increased their mailings/month to 8,000 — double the amount! The demand for their puppies and dog training services increased so much, they had to hire more staff — that is, more certified dog trainers — to actually increase how many dogs they could train and deliver to their excited new owners!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other dog breeders!

Speak to a Marketing Consultant 1-800-628-1804
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